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A Sales Strategy for All MSPs

Posted 5.3.2022
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WOM: Low Smile

It does not happen a lot where an approach to selling and marketing managed services can actually apply to a large selection of MSP verticals. But, I think we have one for you today. 

Based on actual conversations with MSPs who are using this approach successfully, and an equal number of MSPs who are not doing it but could benefit from it, I believe this approach will work for the vast number of MSPs throughout the world. 

I am talking about cyber insurance. Specifically, I’m talking about the use of cyber insurance as a conduit for many other managed services offerings. 

Highlights:  

  • Role of MSP cyber insurance
  • 1st Party insurance defined
  • Customer insurance pain points
  • MSPs to the rescue!

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