What do PE Firms Want from MSPs?

For the last several years MSPs have been courted by private equity firms desperate to enter the managed services space. At the risk of being obvious, what do private equity (PE) firms want from their MSP investments?

It’s an important question and knowing the answer can help you successfully navigate the process of working with a PE.

  • PE vs other MSP buyers
  • Types of investment
  • Hold times
Managed Service Sales is Easier Than you Think

Stop overthinking sales. After reading a sales book (non-MSP) I’m convinced that the majority of MSPs have over complicated their approach to sales. Instead of focusing on native skills which all MSPs should have, they believe that it is necessary to acquire sales capabilities which are not native to most sales organizations and may be harmful to selling managed services.

  • Are closing and handling objections the real barriers to successful MSP sales?
  • The MSP sales magic bullet?
  • Lead generation and account handling
Help me fix my MSP pricing

MSPs struggle with pricing. Pricing questions come up many different sizes of MSP organizations (so it’s not just an SMB issue). There are many reasons why MSPs might believe their pricing is either too high or too low. Following these simple methods should help you get a lot more comfort around how and where you price your managed services.

  • Pricing methods revisited
  • Prices are too high
  • Prices are too low
  • Pricing KPIs



Tags : managed services pricing,MSP sales,private equity,The MSP Zone

Sorry, the comment form is closed at this time.

YouTube Logo | MSPAlliance

Subscribe to MSPAlliance on YouTube!

Explore a world of valuable content, including full-length podcast episodes and clips, thought-provoking special interviews, immersive events, enriching webinars, live streams, and more.

Join our community on YouTube, subscribe to our channel, and elevate your MSP journey!

Mobile and Laptop device image of YouTube MSPAlliance Channel | MSPAlliance

Have questions?

We're here to help! Fill out the form below and we will get back to you as soon as possible.

First Name *
Last Name: *
Contact Email: *
*Required Fields
Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.






Contact us


510 Meadowmont Village Cir, #289 | Chapel Hill, NC 27517

MSP News

Sign up for MSP News, the weekly newsletter bringing you news and analysis from the managed services industry.