MSPAlliance Member Office Hours: Sales & Marketing

This Session: Sales & Marketing, Open Q&A

I'm not a sales trainer. Never have been.

What I've got is 25 years of asking MSPs how they sell. Between the audits, the accreditations, and MSP World, I've had that conversation more times than I can count, and the answer is usually some version of: the owner goes out and sells, and the rest comes from referrals. I've seen what works and a whole lot of what doesn't.

I can tell you this. There are some key differentiators you can build into your practice that will make you the undeniably best option against your competitors.

But for the most part, we're leaving this one open. Bring what you came with: the prospect who thinks you're the same as the shop down the street, the marketing spend you can't trace back to a dollar of revenue. Whatever it is, we'll take it as it comes.

Some of the best answers won't come from me. They'll come from the MSP on the call who sorted it out two years ago.

MSPAlliance Office Hours is a monthly webinar designed exclusively for practicing Managed Service Providers.

Held on the second Wednesday of the month, these Office Hours are your opportunity to:

• Ask real-world MSP questions
• Share challenges and best practices with peers
• Gain insights from the MSPAlliance community
• Stay current on trends impacting MSP operations, security, and growth

Whether you're looking for answers, validation, or fresh ideas, this is a collaborative, no-sales environment built by MSPs, for MSPs.