If you were paying attention during the early and mid 2000s you heard the phrase, “trusted advisor” used quite extensively. Today, some might have you believe that MSPs have lost that trusted advisor status with their clients. I don’t know if this is true, but it does deserve further investigation. 

Highlights:  

  • Trusted Advisor History
  • Impact of Non-MSP “trusted advisors”
  • How do we solve the trusted advisor dilemma? 

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