FUD: what does it mean? Should you use it in your MSP practice? And, is there a risk to using FUD style tactics? Fear uncertainty and doubt, otherwise known as FUD, may have been created by IBM sales professionals in the 1970s, but it certainly is still being used today by many sales and marketing professionals beyond IBM. Takeaways FUD (fear, uncertainty, doubt) is a sales and marketing tactic that aims to create fear and doubt in the minds of customers or prospects. While FUD can be effective
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https://podcasters.spotify.com/pod/show/mspzone/episodes/FUD-in-Managed-Services---Ep-283-e2i4qar
FUD: what does it mean? Should you use it in your MSP practice? And, is there a risk to using FUD style tactics? Fear uncertainty and doubt, otherwise known as FUD, may have been created by IBM sales professionals in the 1970s, but it certainly is still being used today by many sales and marketing professionals beyond IBM.
Takeaways