As the big players in tech keep jockeying for position one term keeps coming up over and over again, the private Cloud. Everyone is looking to offer their own solution for users to backup data and sync devices. There's even been a rush to gobble up Cloud Computing companies as quickly as possible to gain the upper hand. Whether it's Cloud security, tracking usage, or infrastructure, you name it and it's been acquired recently. What's the big deal?
It's becoming readily apparent that the war for mobile dominance is quickly evolving. As Google and Apple continue to fight in the mobile OS landscape the battle is evolving. In the past we've been locked into phone contracts that have provided highly subsidized devices in exchange for multi-year contracts of exclusivity. Well now we can add another layer onto that, locking users into a private Cloud. The next evolution of mobile operating systems are going to rely heavily on the ability to push/pull data from/to your server, home computer, notebook, and tablet.
How do private Clouds figure into this? If all of your data sits in a location controlled by the big players two things happen.
1. Data is invaluable, if companies can look at what you have and provide the info to Marketers they'll make more money selling info than selling storage (Facebook anyone?)
2. As you upload and download data it can be tracked and billed based off of pure usage. (Google/Verizon?)
HP, Google, Apple, and Microsoft all want a piece of the pie. All of them are in the midst of building their own data centers and building both infrastructure and platforms to this end. For the next wave of phones and mobile devices instead of simply choosing one based on the best OS, we'll measure devices by the number of apps that are provided and ease of access for data between them. The big players are eyeing a Gold rush. The new Gold is data and you don't have to mine it, you have to convince people to give it to you.
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This blog is posted by the team at CloudSway. They are leaders in their field and create innovative applications for Cloud based solutions. Thanks for reading and to stay up on all their news you can follow them on Twitter @TheCloudSway