Weaver Outrage Meter (WOM): Low
The importance of cyber insurance should be obvious to most people today. The fact that cyber insurance coverage is being denied to an increasing number of organizations should be 1) a wake up call and 2) an opportunity for MSPs to have important conversations with their clients.
There are some simple yet effective techniques you can employ right now to generate new sales and marketing opportunities, all related to cyber insurance.
- Lack of information is a vital aspect driving insurance concerns
- Misinformation of MSP and break/fix is causing confusion
- Cyber education is desperately needed
MSPZone Reading Material: https://securityboulevard.com/2022/02/5-reasons-companies-are-denied-cybersecurity-insurance-aria/