San Diego, Calif. (February 6, 2008) — Do IT Smarter of San Diego, a master MSP, today announced that more than 150 small-size VARs have rolled out new managed services businesses during the past year from participating in the Instant-MSP program. Do IT Smarter pioneered the low-risk, pay-as-you-go MSP transition business model for small-size VARs who wish to try out managed services but without committing to high upfront costs or heavy back-end datacenter investments.
In operation since October 2005, Do IT Smarter developed this Instant-MSP program to lower the barrier for entry into managed services for small-sized VARs and service providers. These 150 VARs have earned approximately $1 million in revenues from the program, earning an average of 30-60 percent profit margins.
“Six years ago we were a traditional VAR. Today we sell to VARs a kind of turnkey MSP solution we call Instant-MSP,” said Don Begg, CEO, Do IT Smarter. “We’ve invested well over $750,000 in technology, services, and marketing programs that a small VAR shop can exploit for their own business at a flat monthly rate of $299, which includes a demand generation marketing program.”
The Instant-MSP program has gained the best traction with U.S. and Canada resellers earning under $3 million in annual revenues. The program instructs VARs on best practices and the nuances of becoming operational MSPs, including technology training and establishing SLAs, marketing, collateral, pricing, help desk, contracts, and selling of services.
The Instant-MSP program allows VARs to offer managed services to their customers while Do IT Smarter runs the backend infrastructure. In all cases the VARs still manage their daily customer relationships and will handle situations that call for onsite remediation.
End-to-end services are offered through third-party partnerships. These services and partnerships include:
– Remote monitoring via Dell/SilverBack & Level Platforms;
– Enterprise Help Desk based in the US
– Accredited NOC services based in the US
– IT Service Management Suite via Service-Now;
– Email and Internet security via MX Logic;
– Managed firewall service via SonicWall GMS;
– Remote backup service via Digisense;
– Product Fulfillment via ASAP Software; and
– Managed Print Services via Xerox.
Additionally, Do IT Smarter offers a Demand Generation program that offers a web-based portal where members can log-in to sign up for direct mail campaigns, email blasts, telemarketing scripts, newsletter copy, brochure ware and vendor-sponsored webinars. Pricing starts at $49.95 per month.
Pricing for Instant-MSP
Pricing for the Instant-MSP program involves an initial sign-up fee of $1999, which includes a structured training program helping the partner understand how to succeed and tailor managed services to their business. After 30 days, Do IT Smarter charges a minimum recurring fee of $299 which can be applied to Do IT Smarter’s many services.
About Do IT Smarter
Based in San Diego, Calif., Do IT Smarter offers technical expertise and sales and marketing support to VARs across the country that are interested in switching their business from the reactive, break-fix mode of IT support to the lucrative and emerging managed service model. Shortly after Do IT Smarter’s inception, the company began providing managed services to small and medium businesses throughout San Diego County. In 2005, with the managed service market booming, Do IT Smarter went national to extend their reach with VARs selling managed services. Visit www.doitsmarter.com.