Tech Marketing Veteran Aaron Dun to Help Scale Growth, Elevate the Company’s Visibility, and Enhance the Partner Experience
Expanding its executive team, Intronis, Inc.,provider of world-class cloud backup solutions for the IT channel, today announced it has appointed Aaron Dun as the company’s first chief marketing officer (CMO). Dun’s extensive experience in creating high performing marketing organizations will further enable Intronis’ growth and partner development plans.
With nearly 20 years of technology marketing experience, Dun has a proven reputation for developing and executing high-impact marketing programs geared specifically for fast growth, venture funded companies and larger publicly traded global organizations. An expert in content marketing, digital marketing and demand generation strategies for B2B technology companies, his career accomplishments demonstrate a keen ability to connect marketing performance to sales achievement.
Before joining Intronis, Dun served as the vice president of marketing and strategy for Percussion Software, where he led a complete transformation of the business around a new product innovation and market direction. Prior to Percussion, he played a leadership role in the marketing success behind Ness Technologies, Lionbridge Technologies and Softscape. Dun is a contributing writer to several industry publications, blogs and websites including MarketingProfs’ MP Daily Fix Blog.
“Aaron is a strategic, results-driven marketing leader with the unique credentials we were looking for in a CMO,” says Rick Faulk, CEO, Intronis. “His ingenuity and success in enabling software companies to integrate their marketing and sales efforts to achieve maximum results, while disrupting the competitive landscape and delivering a great customer experience is well documented. We’re thrilled to be working with Aaron as we engage more closely with our partners to scale their businesses and generate more profitable growth.”
Reporting to Faulk, Dun is responsible for leading Intronis’ entire go-to-market strategy. Under his guidance, Intronis’ marketing department is working closely with the company’s sales organization and leadership team to scale its demand generation efforts, raise the company’s brand visibility, and build on the success of its award-winning cloud backup SaaS solution and five-star partner program.
“Intronis is a healthy, innovative and partner-centric company that is well positioned to become the clear market leader in cloud storage backup for the IT services channel,” says Dun. “I am excited to join Rick and the team, and work together to create high-impact marketing programs that will align with our sales efforts, clearly differentiate us from the competition, and deliver a unique and exceptional partner experience.”