When you are talking about ways in which your company can help build up their brand recognition, one of the best ways is with testimonials from customers. The trick though is actually getting customers to submit to you their IT testimonials. Many business owners will tell you that it is actually easier to get a customer to try your product or service than it is to get them to come back and tell you about the experiences that they had with what you offered to them.
Talking about the information technology space, you immediately think of service. The better the service that you are able to provide for your customers, the more pleased they are going to be and the more likely they are going to go back to talk about the work that you have done for them as a result with friends and colleagues. This is how brand recognition is gained. It is not always just through spending advertising dollars, instead, it is about gaining loyal customers and getting those customers to submit testimonials of how you have helped their business for the better.
Relying on Facebook and LinkedIn
The power that social networks such as Facebook and LinkedIn have with reaching customers should not be understated. Let us look at Facebook as an example with the ability to create pages on there with great ease. When you have a Facebook page that you have connected with customers, you can allow the page to have users submit reviews of the experiences that they have had with your company. Even when you post relevant articles and such on Facebook, customers can submit IT testimonials by commenting on such articles as well.
The same can be said for LinkedIn as you can get some great reviews right on that network as well. When you are a business on that social network, what you can have is actual recommendations that come from your customers right on the site.
The Power of YouTube
YouTube is another powerful tool to have customers submit their testimonials of the experiences that they have had with your company as well. When you have a video up about the services that you have provided to your customers, the comments that you get on those videos can come in the form of reviews of your products or services.
Even if it is not your own company’s videos, encourage your customers to submit video reviews themselves. The power of YouTube is such that anyone can post a video testimonial; and they can put together videos that showcase how much good your products or services have provided.
Get Local
You want to get local online when you can as these niche locations are where your core customers are going to be located. Places such as Yahoo Local, Google Places, Yelp, and others are a great way to get your company out there and yield customer reviews and testimonials. The great thing about these sites is that this is where you are most likely to be found by local customers looking for a product or service like yours. When you can have testimonials on these types of pages, it is going to really have an impact on whether or not a potential customer wants to give your company a shot.
Reward Your Customers
Do not be afraid to reward your customers when they submit testimonials as well. Consider giving incentives to those who want to share their opinions, whether they are positive or negative. This does not have to be a huge incentive, just something as a thank you for having your voice be heard. Think about a chance at a raffle to win a free product or service, or perhaps a cash prize of some kind. A small reward can help push your customers to want to be more vocal as they have a vested interest in putting in that effort.
Conclusion
IT testimonials are a great way to showcase how well you are servicing your customers or providing them with products that are truly top quality. When you can push your consumers to submit reviews and their experiences, it can only help you gain better insight into the impact you are having on them and what you are doing right, as well as things you may be able to improve upon.
About the Author
Michael is the CEO of Spacelink, providing IT infrastructure cloud hosting services and IT support in San Diego since 2001. Michael has over 9 years of experience in IT infrastructure and has a passion to simplify the complexities of information technology and cloud services. Spacelink exists to help companies propel their businesses with a well-reasoned IT strategy and forward-thinking technology that’s cost effective and reliable. Spacelink was recognized as a top Managed IT service provider in North America by MSP Mentor in 2016.