If you are a MSP and are wondering how to maintain your relationship with your existing clients, consider adding more services. The days of simply selling monitoring services are long gone. So are the days of reselling services as your primary value position to the client. Today, MSP's must be deep with the client, which means you must have a wide variety of touch points.
Clients today are looking for more ways to save money (yes, I know I've said never to sell managed services on price). This means that they will naturally come to their MSP to discuss more ways to offload cost and internal resources that could be better spent elsewhere. For the MSP that is unprepared for this discussion they risk a lot! MSP's that are not ready to offer more services (within reason) to their clients will risk that client looking elsewhere. Even if you end up making a referral or subcontracting with another MSP to do the work, this is better than letting the client know you are incapable of expanding the relationship.
MSP's need to stay in the forefront when it comes to their clients and one of the best ways to accomplish this is to be ready when that call comes in. Expand your service capabilities now or risk becoming irrelevant.
