AVG, the security company that recently purchased remote monitoring and management (RMM) vendor Level Platforms, has announced a campaign to lure managed service providers away from packetTrap, the RMM platform that is no longer being supported by Dell. Since Dell's decision to discontinue support for the packetTrap RMM product, MSPs have been weighing their options related to migrating existing customers to another RMM platform.
“Earlier this month it was reported in the media that packetTrap Remote Monitoring and Management products are at end of life and no longer being developed,” said Mike Foreman, General Manager, SMB, AVG Technologies. “We can immediately offer the advanced AVG Managed Workplace product to help packetTrap MSPs ensure continuity of service to their customers and further develop their business. We are offering the opportunity to avoid any shortfall in new features or support as they move into the future. AVG Managed Workplace is a core component of the AVG SMB product portfolio and its program of continued investment. Its hybrid agentless cloud-based architecture allows MSPs to comprehensively manage the end-to-end IT experience for every client the MSP looks after.”
This type of move is not new and has happened before when MSP enabling vendors have exhibited signs of vulnerability. For example, SilverBack (oddly enough acquired by Dell), aggressively sought to gain MSPs from RMM company Oculan when it showed signs that its funding sources were drying up.
AVG may not be the only RMM company making overtures to MSPs who use packetTrap. Since the M&A activity that hit the RMM sector this year, I imagine we will be seeing a lot of this type of activity in the future.
