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A common belief among IT experts is that only tech gurus have the knowledge to sell disaster recovery and other managed services. But the reality is that all it takes is natural sales talent to sell almost anything. No matter how technical, you merely need enough product knowledge to answer customer questions about your services. Here's all the evidence you'll need to debunk the tech geek sales myth.
Executive Ignorance of Geek Speak
Chances are when you pitch data backup and disaster recovery plan services, you will be meeting with company decision makers. But that doesn't mean they have a deep understanding of tech jargon. Many executives rely on their IT consultants for that expertise and are more concerned about focusing on their business agendas that they do understand.
