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If you have every read or watched “Alice in Wonderland,” you understand how fun and interesting opposite land can be. While you may not see the link between opposite land and IT marketing efforts right away, with a bit of creative thinking you may be able to make a connection.
Thinking outside the Box
The fact is, as a marketing professional, you have likely been told a few “hard and fast” truths about the marketing industry and SEO. For example, you likely think you will have more success targeting specific keywords on your websites and gaining traction in Google, such as IT marketing in Austin, than more nationally searched terms, such as just “IT marketing.”
The consensus is that these nationally searched terms simply have too much competition, and as a small or medium business owner, you will never be able to compete with the big corporations that have thousands if not millions of marketing dollars poured into dominating these searches.
