If you have every read or watched “Alice in Wonderland,” you understand how fun and interesting opposite land can be. While you may not see the link between opposite land and IT marketing efforts right away, with a bit of creative thinking you may be able to make a connection.
Thinking outside the Box
The fact is, as a marketing professional, you have likely been told a few “hard and fast” truths about the marketing industry and SEO. For example, you likely think you will have more success targeting specific keywords on your websites and gaining traction in Google, such as IT marketing in Austin, than more nationally searched terms, such as just “IT marketing.”
The consensus is that these nationally searched terms simply have too much competition, and as a small or medium business owner, you will never be able to compete with the big corporations that have thousands if not millions of marketing dollars poured into dominating these searches.
In opposite land, this is simply not the case.
In fact, there are many cases where ranking for these nationally targeted keywords is easier than the ones that receive fewer searches.
At this point, your head is likely reeling, but remember, you are now in opposite world, and everything you know or have been taught about marketing should be turned upside down and evaluated in a new light. It is can be smart to take a step back from everything you think you know. In many cases, you will learn quite a few new things.
What makes it Easy to Out Rank the Top Players?
There has to be a catch right? Why is it possible to out rank the top players for nationally targeted keywords?
The answer is that you do more.
In most cases, when a big corporation creates an SEO plan that targets nationally searched keywords, such as MSP marketing, managed services, etc. they are going to use a set it and forget it methodology.
Why?
The answer is simple -- there is no one trying to constantly compete for these keywords. Most modern marketing professionals believe the same thing you do. There is no point in targeting these keywords simply because you will never rank.
However, if your small to medium sized business were to come in and put in quite a bit of effort with the keyword “IT marketing,” you would likely discover you could gain some traction and eventually overtake these top players. The key is to post valuable content that your customers are going to look for. It is also necessary to post content daily (or regularly) to keep your site relevant, fresh and with valuable information that people are searching for.
