As a small or medium-sized MSP business, you may constantly be searching for IT marketing efforts that are going to help propel you past your competition. With this constant searching and striving for perfection, you may wind up overlooking or skipping over certain efforts that could help you reach your marketing goals, even if they aren’t exactly perfect.
Are Your Goals Blinding You to Effective Marketing Efforts?
Carefully consider your current marketing efforts. Are you outsourcing blog and article writing, social media, and other parts of your marketing plan? If so, you will likely discover that some pieces that come your way simply don’t meet your expectations. However, something that quite a few business owners don't understand is just because it doesn't meet their conception of the “perfect” article it does not mean they are going to be ineffective regarding an increase in ranking or reaching overall marketing goals.
While it is important for the decision maker to be happy with the content produced, don’t be overly critical or have requirements that simply can’t be met. This will result in very few pieces making it through to the website. The fewer pieces published, the harder time Google will have ranking the site. While some pieces may be drastically below expectations, it is important for business owners to realize that just because something is not perfect in their eyes, it does not mean it won’t help in terms of Google and earning a higher ranking in the search engine results pages (SERPs).
Don’t Set Your Requirements too High
When trying to manage your marketing efforts a good way to think about it, even when a piece may not seem “good enough” for your business, is to think of these efforts the same way you would when building a fire. When marketing your business, you will be building a fire using many different logs. While you may not be thrilled with a certain log, at the end of the day all that matters is how big the fire is. Even if a certain article does not meet all the requirements you have, it can still help you boost your marketing efforts, ultimately reaching your IT marketing goals.
Evaluating Your Marketing Goals
Think about your overall marketing goals. Do you want more social media followers? Do you want more people in your physical, brick and mortar store? Are you trying to acquire more online traffic? When you think about it, what makes a difference is that you are making efforts to reach these goals. Provide value that Google will take notice of, use keywords that people are searching for and maximize your presence by frequently posting on blogs, social media, and your website. This is what Google likes. Regardless of whether a piece is perfect in your eyes, these are the efforts that will make a difference and help you get noticed over your competition.
