Keeping pace with the rest of the RMM movement that has taken place this year, GFI Software™ today announced a new channel partner initiative aimed at growing the number of resellers offering GFI’s cloud-based solutions. The cloud channel expansion program, which will run from now until November, will focus each month on a different aspect of the GFI Cloud solution, helping current and prospective partners understand how GFI Cloud can help them grow sales, engage with new customer communities and solve customer challenges.
This strategy is in line with what we have seen before from some of the RMM platform vendors when the cost of making existing MSPs more successful is less than the cost of new MSP acquisition.
The program will focus on areas including patch management, antivirus, network and server monitoring, managing mobile workers, and Web and content filtering.
“Cloud solutions are an important opportunity for the channel that generates both healthy up-front revenues and recurring business. The success our existing partners are having with GFI Cloud is a clear indicator that the channel community is key to the success of cloud solutions for the wider industry and that cloud doesn’t mean direct sales only,” said Scott Hagenus, director of channel for GFI Software. “Our new cloud partner program will deliver a three-figure increase in cloud resellers and will provide both current and new reseller partners with tools, incentives and support to help them drive cloud sales and integrate GFI’s cloud solutions alongside their existing physical product lines.”
The program will be supported by a widespread marketing campaign encompassing sponsorship and advertising across leading channel publications, newsletters, direct mail and email bulletins.