This post was written for the Nine Technology blog by Kristopher Meyntz at HiTech Solutions
Small businesses often experience trouble establishing themselves as market or industry experts. They need exposure to help generate the public opinion that they are one to trust. One easy way I’ve found to quickly help that process along is to start and maintain a blog.
Blogging, for a small business, helps put a personal face and voice on the company, and creates useful resources that encourage customers to return to the company’s website often. They can build a reputation quickly among customers, especially if the blog is maintained regularly.
For it to be effective, the blog must be kept up-to-date. Passing along questions or solutions, sharing insight on the industry, offering links and news…all of these are useful blog post topics. Keeping the content fresh indicates to your customers that you’re serious about your business.
The length of the blog post isn’t important, but the frequency is. Keep the posts interesting with up-to-date news, facts and figures, commentary and even a post that has nothing to do with your business now and then. Mix it up, but make a schedule for yourself and block out some time each week to brainstorm what you’ll want to write about and some more time to write it.