When MSPs ask about the benefits of going through the Managed Services Accreditation Program (MSAP) audit, I usually have a list of things that would be positive for their company. Real knowledge of how their MSP practice compares to other firms, confidence that they are doing the fundamental things correctly, and the prestige of being in a group of elite MSPs that span the globe.
But there is another distinct benefit to becoming accredited and that is simply, you tend to close more deals. I just received a call from an end-user who had never heard of the MSPAlliance before, but had some very basic but important questions to ask about a MSP they were thinking about using. The MSP in question is an accredited MSP and the client wanted to know more about the audit process. The questions never delved into the technical but stayed mostly on issues of trust, reliability, and stability. This client simply wanted to know, assuming the MSP can do everything they say they can, will they be a stable, secure, and reliable service provider for me tomorrow and into the future.
After explaining the process of the MSAP audit this client seemed satisfied. To be honest, every client that calls up with these questions goes away with a noticeable calm in their voice after knowing what our MSPs go through to become accredited.
Now my question to all the MSPs out there. How many of your prospects never even get to answer the question, “can I trust this MSP?” Some clients just move along and wait until they find both a technically proficient and trustworthy MSP. Start the MSAP audit process today and see the difference it can make in your practice.
