The Jedi Mind Trick of MSP Marketing

When performing IT support marketing, you may be tempted to go for the old-fashioned Jedi mind trick approach. In this post, we'll be discussing that approach, but we'll also be telling you why it may not be the ideal sales technique for your marketing plan.

Let's begin.

What is the Jedi Mind Trick in marketing?

If you're not familiar with Star Wars, this requires a brief explanation. As far back as the first movie, Obi Wan Kenobi demonstrated to audiences all around the world how easy it was to overpower people with weak minds. In a memorable scene at a tense security checkpoint, Stormtroopers demand to see identification. Obi Wan insists that they don't need identification, and says "These aren't the droids you're looking for".

Now, you may be wondering what this has to do with marketing. A lot, actually! The closest parallel to the Jedi mind trick in marketing is by applying simple sales pressure. This is done by insisting something is available only for a limited time or in a limited quantity (even when they aren't), or that they're coming at a massive discount (when it's actually minor). This can also manifest in sales phone calls and emails.