Office Hours ReplaySales & MarketingMembers Only

Sales & Marketing for the Modern MSP

August 12, 202658:59 full session15 topic clips

Charlie Weaver on why most MSPs market the wrong thing: your value is not your tech stack, it is your advice. Where leads should really come from, why cold calling is a tax, and why compliance is the biggest revenue opening the profession has seen in decades. Recorded live in the August 2026 Members Office Hours.

In this session

Why MSP growth stalls5:10
What are you really selling?8:19
Why education outsells a pitch12:33
Where should your leads come from?15:48
Does cold calling work for MSPs?21:12
Why compliance is the biggest opening in decades24:35
The cadence: two hours a week32:57
Who is your ideal customer?34:55
Measure a few things well38:09
Your next 30 days40:04
Will AI commoditize what MSPs sell?42:52
Can accountants send you leads?44:27
What comes first when you have no pipeline?48:44
Where to learn the compliance frameworks52:00
Service is the middle word in MSP53:22