Calling new accounts and setting meeting appointments is one of the most difficult tasks most MSPs, CSPs and VARs face. In general, people hate cold calling, but it’s a useful marketing tactic when done right. Austin Culp will share with you some of the techniques that appointment setters at…
The way customers buy today has dramatically changed, but have your marketing plans kept pace? In today’s consumer-driven, hyper-competitive market, services providers can no longer rely on just word of mouth referrals, organic leads and “me too” marketing tactics. Learn how to create crisp,…
Referral Programs vs Channel Programs
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