Sales / Marketing
25 resources available
Anatomy of a Wildly Successful Digital Marketing Campaign
Anatomy of a Successful Marketing Campaign
Anatomy of Brand Storytelling: How to Tell your MSP Story
As presented by Aaron Mangal at MSPWorld Las Vegas 2016. Aaron-Mangal
Best Practices in Service Provider Marketing
The way customers buy today has dramatically changed, but have your marketing plans kept pace? In today’s consumer-driven, hyper-competitive market, services providers can no longer rely on just word of mouth referrals, organic leads and “me too” marketing tactics. Learn how to create crisp,…
Getting Over Your Fear of Cold Calling
Calling new accounts and setting meeting appointments is one of the most difficult tasks most MSPs, CSPs and VARs face. In general, people hate cold calling, but it’s a useful marketing tactic when done right. Austin Culp will share with you some of the techniques that appointment setters at…
HaarMony in Your Sales Process
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How Different is my MSP? – MSPWorld Orlando 2013
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How to Build a Inbound Lead Generation System For Your MSP
Presented at MSPWorld 2017 Conference in New Orleans by Aaron Mangal. Inbound marketing is using specific strategies, processes and quality content to bring potential customers to you and your product or service. Instead of the old way buying ads, email lists, and praying for results, inbound…
Intuitive Selling: Sales Tactics for MSP Professionals
As presented by Celia Weaver at MSPWorld Las Vegas 2016. Intuitive-Selling
Intuitive Selling: Sales Tactics For MSP Professionals
Stop selling solutions and start solving problems. MSPs have long struggled with figuring out the best approach to developing an effective sales model. What if the answer to a stellar revenue producing sales program was more about reading your clients, developing and showing empathy for their…
Jumpstart Your MSP Revenue – MSPWorld Spring 2015
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Lessons From the Trenches: Sales & Marketing Success
This presentation helps MSPs and technology providers by helping clarify sales and marketing, identifying key components of a successful campaign, role and frequency and repetition of campaigns to impact sales, understanding campaign components, following a process that instills trust and…
Market, Sell, and Distinguish you Managed Services Practice
Marketing and sales session at MSPWorld Austin 2012 Market-Sell-and-Distinguish-your-MSP-Practice
Marketing on a Shoestring Budget
Marketing on a Shoestring Budget
MSI: From Cold to Client in 5 Easy Steps
From GFI, this white paper will take you through the process of making new client acquisition a lot easier. WP0004-v1.0-EN-cold-to-customer-5-easy-steps
MSP Marketing 101
As presented by Brittany Fuller in MSPWorld Las Vegas 2016. Brittany-Fuller
MSP Marketing Bootcamp: Marketing Must Haves In Order To Grow Your Practice
Delivering awesome managed services is not enough to be a successful MSP. To become a great MSP, you need to market yourselves well. That means, you need to tell a story about your company, your team, and your capabilities, in an effective and compelling way. Experienced managed services veteran…
MSP Use Cases for Buying, Selling and Using “Virtual Private Cloud with Azure”
The presentation will cover the virtual private cloud and how MSPs can use it in combination with Azure, specifically the Windows Azure Pack (WAP). The WAP gives users control and flexibility to develop a range of business applications while managing resources. The advantages of picking an…
Not on my cloud: How to differentiate your cloud offering
Cloud marketing and differentiation discussion at MSPWorld Austin 2012 Not-on-my-Cloud-How-to-Differentiate-your-Cloud-Offering
Overhauling the Classic Sales Model: Navigating the “New Normal”
The advent of the cloud has changed the types of solutions MSPs can offer to customers and created a world of customer-driven technology consumption. Traditional sales departments and approaches are no longer viable options for MSP executives selling cloud-based managed services. Winning…
Referral or Channel? – MSPWorld Spring 2015
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Referral vs Channel Programs
Referral Programs vs Channel Programs
Smarketing: The New DNA For MSP Sales & Marketing
Speaker: Pete Elliot Pete-Elliot-Smarketing
The Cost of Acquiring New Managed Services Customers
Presented at MSPWorld 2017 Conference in New Orleans by Jim Griffith. This session will cover the importance of understanding customer acquisition models(CAM). The presentation will include all information necessary to build a CAM, determine the profitability of a recurring revenue service, and…
Turning Your MSP into a Market Differentiator
MSPAllianceWorld_miamiPeterKujawaPPT-rev
Your Marketing Stinks; How you can Unstink It
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