29 resources available
Anatomy of a Successful Marketing Campaign
As presented by Aaron Mangal at MSPWorld Las Vegas 2016. Aaron-Mangal
The way customers buy today has dramatically changed, but have your marketing plans kept pace? In today’s consumer-driven, hyper-competitive market, services providers can no longer rely on just word of mouth referrals, organic leads and “me too” marketing tactics. Learn how to create crisp,…
Mark Winter VP Sales RapidFire Tools When times are tough, sometimes the best solutions are the tried-and-true approaches that have stood the test of time and are proven to work no matter what the extenuating circumstances. In this session, RapidFire Tools VP of Sales Mark Winter will get your…
Calling new accounts and setting meeting appointments is one of the most difficult tasks most MSPs, CSPs and VARs face. In general, people hate cold calling, but it’s a useful marketing tactic when done right. Austin Culp will share with you some of the techniques that appointment setters at…
HaaRMony-in-your-Sales-Process
How-Different-is-my-MSP_-
Presented at MSPWorld 2017 Conference in New Orleans by Aaron Mangal. Inbound marketing is using specific strategies, processes and quality content to bring potential customers to you and your product or service. Instead of the old way buying ads, email lists, and praying for results, inbound…
As presented by Celia Weaver at MSPWorld Las Vegas 2016. Intuitive-Selling
Stop selling solutions and start solving problems. MSPs have long struggled with figuring out the best approach to developing an effective sales model. What if the answer to a stellar revenue producing sales program was more about reading your clients, developing and showing empathy for their…
Jumpstart-your-MSP-Revenue
This presentation helps MSPs and technology providers by helping clarify sales and marketing, identifying key components of a successful campaign, role and frequency and repetition of campaigns to impact sales, understanding campaign components, following a process that instills trust and…
Marketing and sales session at MSPWorld Austin 2012 Market-Sell-and-Distinguish-your-MSP-Practice
Marketing on a Shoestring Budget
From GFI, this white paper will take you through the process of making new client acquisition a lot easier. WP0004-v1.0-EN-cold-to-customer-5-easy-steps
As presented by Brittany Fuller in MSPWorld Las Vegas 2016. Brittany-Fuller
Delivering awesome managed services is not enough to be a successful MSP. To become a great MSP, you need to market yourselves well. That means, you need to tell a story about your company, your team, and your capabilities, in an effective and compelling way. Experienced managed services veteran…
The presentation will cover the virtual private cloud and how MSPs can use it in combination with Azure, specifically the Windows Azure Pack (WAP). The WAP gives users control and flexibility to develop a range of business applications while managing resources. The advantages of picking an…
Michael Backers Today we will explore the Vision for the Managed Services Industry, how your company is uniquely positioned, and where YOU fit into the sales cycle. We discuss the value you bring to move obstacles out of the way for your customers to succeed with them.
Cloud marketing and differentiation discussion at MSPWorld Austin 2012 Not-on-my-Cloud-How-to-Differentiate-your-Cloud-Offering
The advent of the cloud has changed the types of solutions MSPs can offer to customers and created a world of customer-driven technology consumption. Traditional sales departments and approaches are no longer viable options for MSP executives selling cloud-based managed services. Winning…
Referral-or-Channel
Referral Programs vs Channel Programs
Travis Springer COO Sagiss LLC Selling and delivering profitable managed services offering is a core objective for all MSPs. As many legacy MSPs know, all you can eat managed services menu options have been used extensively for many years. But, is the all you can eat service model over? This…
Speaker: Pete Elliot Pete-Elliot-Smarketing
Presented at MSPWorld 2017 Conference in New Orleans by Jim Griffith. This session will cover the importance of understanding customer acquisition models(CAM). The presentation will include all information necessary to build a CAM, determine the profitability of a recurring revenue service, and…
MSPAllianceWorld_miamiPeterKujawaPPT-rev
Angela Leavitt CEO Mojo Marketing LLC Turbulent times may have you asking, ‘What do I do now?’ If history has shown us one thing, it’s that innovative companies use down markets to cement their thought leadership, sharpen their strategies, and overtake the competition. This session will explore…
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