LogMeIn, Inc. (Nasdaq:LOGM) today announced a new channel partner program to help managed service providers (MSPs), value-added resellers (VARs), and other outsourced IT service providers capitalize on the growing shift to cloud-based apps and employee-introduced technology. The new program, called LogMeIn Elevate, will give channel partners new ways for managing users across devices that blur work and personal lines, as well as across cloud-based apps and related data that span this myriad of devices.
The program, part of LogMeIn’s focus on helping IT professionals redefine their strategic role in today’s cloud-centric work environment, is being rolled out in two phases. The initial phase will help IT service providers create new, high-margin remote management and support services around a growing mix of employer-introduced and employee-introduced devices. A second phase, expected to be rolled out later this year, will introduce a reseller program for LogMeIn’s popular collaboration and productivity app, as well as 3rd party cloud app management capabilities through a channel-focused version of LogMeIn’s new IT offering, AppGuru.
Leading the program will be Ted Roller, LogMeIn’s vice president of channel development, and a 20-plus-year channel veteran, having held leadership roles both as an MSP and reseller, as well as channel leader at multiple software vendors.
“When talking to today’s MSPs and IT service providers, almost all of them are looking for ways to shift their future portfolio toward the needs of cloud-centric businesses — and with that, change the focus of management from networks and devices to users and apps. The goal of our channel program will be simple: Give service providers the tools, education, marketing support they need to accelerate this transition,” said Ted Roller, LogMeIn’s VP of channel development. “With a proven track record amongst channel providers and the right mix of products and expertise, we believe we’re in a unique position to help MSPs and VARs deliver tomorrow’s highly profitable services, today.”
Program details:
MSPs, VARs and IT service providers that sign up for the program will receive:
- VIP monthly pricing on LogMeIn’s remote support solution, LogMeIn Rescue, giving them options to deliver higher margin services to support users and cloud app usage across personal or work PCs, Macs, smartphones and tablets
- Discounts on LogMeIn’s collaboration apps, join.me and Cubby
- Early access to AppGuru*, LogMeIn’s cloud app management solution, giving them the ability to manage users and policies across cloud apps, no matter where they are accessed or used
- Early entry into LogMeIn’s app reseller program**, giving them new ways to help clients boost employee productivity while creating new revenue streams and expanding revenue per client
- Marketing support to help create and sell new managed services
- Access to LogMeIn’s product and development organizations to influence future channel product offerings
- Dedicated tech support to quickly resolve issues
- Channel-specific education to accelerate ROI
The channel program will initially be rolled out to North American service providers, with international expansion expected later in the year.