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If I had a nickel for every managed services sales discussion I've heard over 20 years... You know how the phrase goes. The point is we have been talking about how to sell managed services for a long time, and very few MSPs do it well.
But, does anyone do sales well? I mean, is running an effective sales program so commonplace that everyone in every industry has figure out how to do it, except for managed services? I don't think so.
For as long as I can remember MSP business owners and executives have been trying to figure out how to effectively market and sell their managed services. While there are plenty of opinions on how to do this, I think the issue of how to sell effectively is widespread. Here are some random thoughts on managed services sales techniques and solutions.