On this page

Summarize with AI
Open this article in your favorite AI assistant for a quick summary.
Ever heard of Atera? Neither had I until this week. The company is based in Israel and has developed an all in one RMM, PSA, and remote control technology for MSPs. While this may not seem out of the ordinary, there are a couple of things which struck me as interesting. I spoke with their marketing manager, Adam Yosilewitz.
In a market already saturated with plenty of options, it is undeniable the RMM and PSA community has been going through a rather disruptive period over the last 5 years. The merger and acquisition activity alone suggests a need for RMM and PSA technologies to innovate and really push aggressively into the "cloud" MSP era.
In my opinion, not a lot of the RMM vendors have been innovating. This opinion is informed largely through my conversations with MSPs who express dissatisfaction with their technology vendors and the lack of new features and outdated pricing models. The reasons for this could be many but my thought is the established RMM and PSA companies have too many entrenched partners to risk radical ideas. This leads to safe, incremental, and perhaps dangerously slow adoption of new ideas and advancements.