I speak to a great many MSPs on a daily basis, and the question always arises - should I lease? Should I buy? I find that the answer varies somewhat with the business model, however for most MSPs the answer is, you should certainly lease. Why?
For most of you, the highest purpose for your capital is the growth of your business. Sales and marketing efforts are a much higher return on capital than an investment in equipment. Whether you model includes direct sales, telesales, web advertising, events or all of the above, sales campaigns are expensive, difficult, and time consuming. If your budget is consumed by equipment and software acquisition, you have even less to spend on these efforts. What is your return on a dollar of marketing? Isn’t it higher than the interest rate on a single lease? If so, you should use the MSPAlliance Leasing Program, to help defer equipment costs, and redirect your capital save toward your growth!
In the last year I have seen several MSPs triple their growth rate by using the above strategy. Another using this approach was recently in the news due to its multi-million dollar acquisition.
I strongly suggest to all MSPs that you consider this as a primary tool to facilitate your growth. I look forward to working with you!
Dean Oliver | MSPAlliance Leasing | T: 530.891.1340 x1003 | F: 888-552-4480 | E: dean@mspalliance.com