SilverBack Announces Risk-Free ''Instant-MSP'' Program

ASAP Software of Buffalo Grove, Illinois, a leading software services and hardware provider with $1.5 billion in revenues, is starting to work with Do IT Smarter, an MSP headquartered in San Diego, California. ASAP customers who purchase a backup system, for example, are given the option to buy a service maintenance contract that includes performance monitoring and validation that backups successfully occurred as scheduled. The service is sold by ASAP and included on their price list and delivered by SilverBack partner, Do IT Smarter.

Do IT Smarter utilizes the SilverBack Datacenter Enterprise service platform as the technology engine behind the ASAP service as well as other security and IT services offerings. SilverBacks Datacenter Enterprise platform initiates the monitoring, alerting, updates and remediation to power these services as well as keeping costs low to ensure price points that fit the needs of the midtier market.

This is a win-win situation for everyone, added Jim Hare. This model appeals to large VARs such as ASAP Software who care to find creative means to expand their services. Their customers benefit and ASAP benefits by entering into a recurring revenue relationship with their customers.

Managed services represent new ways for our clients to quickly dial into technology advantages. Partnering with a company like Do IT Smarter gives us and our clients rapid and painless access to security assessment and deployment, hardware maintenance, and other vital technical services, said Harry Zoberman, ASAPs senior vice president of marketing and operations.

The Instant-MSP is a program that can also apply to smaller resellers who wish to offer remote managed services to their client base without having to invest in building a NOC. This risk-free approach to entering into managed services is handled by established MSPs with experience and infrastructures equipped with SilverBack technology.

Many of the network hardware vendors, enamored of the promise of lucrative service margins, are trying to convince their channel to resell their branded remote service. The downside of this model it that it cannibalizes the hard-won service agreements solution providers already have in place with their clients just as theyre beginning to realize the benefits of a recurring revenue model.

Explained Hare, Enlightened VARs are seeking to provide their own set of remote managed services to better compete in the market and maximize the business value of their own offerings. Not surprisingly, SilverBack believes competing with your own channel is the wrong way to compete in the managed services business and weve specifically structured this program to reward rather than compete with our most experienced partners.

Do IT Smarter is taking full advantage of both sides of the Instant-MSP opportunity, working with resellers and major distributors that wish to outsource their expertise. Do IT Smarter offers a three-tired MSP program based upon the degree to which monitored alerts are escalated and remediated.

For smaller service providers who want to get their feet wet in delivering remote managed services, our risk-free program benefits all parties involved, said Lane Smith, President and CEO of Do IT Smarter, a San Diego-based MSP since 1999 that is building Instant-MSP relationships with resellers in 45 cities nationwide. We looked at all the vendors in this market and even purchased several of their products. In the end, it was clear they had no idea of what is really involved in providing remote managed services as their efforts were focused only on their product. SilverBack has extensive experience in actually building and running remote service organizations. Thus, their hands-on approach is the only viable way to succeed in selling managed services.

About SilverBack The choice of the VAR500 and other elite organizations, SilverBack's expertise lies in helping product-focused resellers transform their businesses into services-focused operations. SilverBack has designed and perfected a "franchise" approach that accelerates the transition from a low margin, one-time sale to a high margin, recurring revenue model. Its ServiceAccelerator program combines integrated IT and security monitoring software with the company's proven sales, marketing and operations best practices to help its partners see successful results immediately. SilverBacks technology significantly reduces operations costs at set-up and over the life of the customer contract, facilitating mass customization of services and assuring high margins.

Visit www.silverbacktech.com.