On this page

Summarize with AI
Open this article in your favorite AI assistant for a quick summary.
After MSPWorld's keynote address by FBI special agent Brent Watkins, many MSPs may be wondering how they can become more engaged and relevant in protecting their customers. One of the ways MSPs can become more relevant to their customers is by helping businesses understand their own data. What do I mean by "understand" data? Let's take a look at some of the more common approaches for MSPs to help customers with data analysis and management.
Data Review
Whether conducted as a stand alone engagement or as part of a larger business continuity or disaster recovery project, most organizations (particularly small & medium businesses) have never analyzed their own data. You may say, 'why does data need to be analyzed?' Data, unlike 20 years ago, is now a valuable asset to most organizations. It's also a valuable target for cyber criminals and hackers.
The old way of approaching security used to be protecting the device. Now, difference data has different value to different people. Understanding what data your organization has and knowing how to protect it is the primary challenge for many entities today.
Business Continuity/Disaster Recovery
Disastrous events can teach us a lot. Hurricane Katrina taught us the importance of keeping backup data in geographically redundant areas. If you've never been through a disaster you may not know how it could impact your business. For this reason alone, MSPs should be conducting at least annual BC and DR planning and drills to simulate events that could seriously disrupt a customer's ongoing affairs. A huge part of a DR/BC plan is knowing the types of data you have and how that data would impact your business.