The Value of Retail Analytics for MSPs

The Growth of Mobile

Mobile connectivity is a must for today’s consumer, whether they are at a retail shop, ballgame or spending the day at a public park. Hand in hand with that, free Wi-Fi has become table stakes for businesses looking to retain customers, attract new ones and generate additional revenue. By enabling customers to catch up on their email, surf the web and update their social networks, they are likely to spend more time and money in that venue.

But how can businesses capitalize on their Wi-Fi investment while also enriching the customer experience? The answer lies in leveraging all the customer data that is now being generated on their network.

Enter Wi-Fi Analytics

The growth of smartphones, tablets and other mobile devices have transformed retail purchasing behavior. Customers compare prices, review products and check for digital coupons before they buy in-store. While guest Wi-Fi addresses these demands for the consumer’s shopping experience, Wi-Fi analytics can enable retailers to better manage the Wi-Fi experience on the shopper’s mobile devices, creating deeper customer engagement.