Many small businesses do not fully comprehend the value of IT management, or indeed, the threats they face. Naturally, if you are a business engaging the services of an MSP, this may not apply to you. For MSPs to be effective within the small and medium-sized business (SMB) market, the customers must realize what the risks are and how to deal with them.
Here are a few high-level talking points for MSPs communicating with customers fitting this profile.
You Are a Target!
Stop thinking that just because you are a small business that nobody is interested in hacking you. There are plenty of reasons for hackers to target your small business. We no longer live in an era when only the banks and large enterprises were the targets. Hacking, data theft, and cybercrime have become big business around the world, and small businesses are ideal targets. So, be warned!
Small Businesses Are Less Protected
Unless you work with an MSP and allow them to do their job, your small business is likely less guarded than many of your larger enterprise colleagues. There are many threats targeting businesses today; these threats require a comprehensive defense. Defending against even the more common cyber threats requires knowledge, people, and tools; most small businesses have no idea where to start.
Ignorance of Data Regulations
Enterprise organizations live in a compliance world. Compliance is a daily reality for these entities, requiring them to have compliance officers, perform internal compliance testing, and generate external compliance reports. Most small businesses have difficulty navigating simple things like automating payroll, payroll taxes, and 401k programs.
The recent passage of numerous data privacy and security laws throughout the world has created a new reality for small business: data privacy compliance. Ignorance is no excuse in the eyes of the law. This is especially true concerning data privacy regulation. The right MSP partner can help you navigate these laws and develop a plan to make you safe and compliant.
MSPs have never been creatures of bureaucracy. MSPs like technology, love solving problems, and genuinely care about the customers they have. But, MSPs are living in a new era where data regulation is impacting a large number of customers throughout the world. MSPs are ideal for helping customers develop that defensive posture and help prevent small business from becoming another cybercrime statistic.