Telemarketing to Grow Managed Services Business

Talent is one of the hardest commodities to come by when you are a hiring manager of a small to medium-sized business. The talent pool that exists in the market is extremely diverse and presents to you a lot of opportunities. The pivotal thing though is for you to be able to tap into that talent pool to extract the actual talent that is going to give you the most benefits. This is especially the case when you are talking about telemarketing positions that exist in the market.

These types of positions are extremely difficult to hire for as a hiring manager. The fact of the matter is that these types of positions bring with them a pretty bad reputation. The quality of personnel that you are going to get for them may not be what you would expect them to be — usually unqualified people, leaving a lot to be desired in terms of the results that you get out of them. You need to come up with creative ways so that you can extract the right talent, not just any talent.

Use Salary to Your Advantage

One of the ways in which you can hire the very best to fill your telemarketing positions is to use salary to your advantage. Do not be afraid to throw money around a little bit so that you can ensure you are getting quality employees, rather than employees in quantity.

Always try to pay a little bit more than what is being offered by your competition for these same types of jobs. When push comes to shove, one of the ways that you are even going to get attention in the job market for these types of positions is through salary. When you can promote a salary range that is above the competitors in the space, you will have much more luck.

Show Them a Career Upward

Everyone wants to know that they have the ability to really grow and flourish in the position that they accept into a company. No one wants to accept a job and know at that time that this is the position that they are going to be in 20-years later. Instead, people want to see a career path. They want to see that there is a way to move up.

When you can help to motivate potential talent about the career options that are available within your organization, it can give them added incentive to sign on with you. You want individuals that have high skills because these are the individuals that are not only going to want to succeed in their new job, but they are also going to be working to succeed in their next line of jobs within your company.

Career Aspirations

When you bring on a professional that is successful at cold calling customers, they have the chance to really do some great things within your company. It is not uncommon to see these types of people really persevere in the tech industry. They can be trained and they can grow into sales positions, as well as management positions.

It is all about taking what you can offer as a company and make it in line with what the talent pool is actually looking for. Set up a plan so that you can get your potential talent pool brought on, trained, and then coached so that they can be successful in the short and the long-term. You never want to just hire anyone off of the talent pool for your company. Instead, you want the right people that are going to be able to deliver results for you and your customers.

Attracting the very best telemarketing talent to your business is no easy task. There is a lot of competition in the market and so many other companies that you are fighting with day in and day out. In order to get the best talent, you first and foremost need to know what you are looking for exactly. Once you have that honed in on, it is then that you can put together a package that is going to attract those types of individuals, whether it be through salary and benefits, career aspirations, or something more. Get the talent and your business will benefit as a result.

About the Author

michael fitzgeraldMichael is the CEO of Spacelink, providing IT support cloud hosting services and IT Services in San Diego since 2001. Michael has over 9 years of experience in IT infrastructure and has a passion to simplify the complexities of information technology and cloud services. Spacelink’s IT consulting exists to help companies propel their San Diego businesses with a well-reasoned IT strategy and forward-thinking technology that’s cost effective and reliable. Spacelink was recognized as a top Managed IT service provider in North America by MSP Mentor in 2016.

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