Office Hours, August 12: Sales & Marketing — what should we cover?

Charlie and the team open the floor on Wednesday, August 12, and this one is on sales and marketing. Post your question in this thread and we will work through them live on the call, most upvoted first. Asking ahead of time means we can come back with real numbers instead of a guess off the top of our heads. Specifics get better answers than generalities — how big you are, what you have already tried, and where it went sideways.