MSP News / Podcasts / M&A Buyer Tactics You May Want to Avoid

M&A Buyer Tactics You May Want to Avoid

Posted 9.30.2021
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MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn’t, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don’t work, and b) actually may work contrary to your organization’s best interests. 

Highlights:

  • What are MSP buyers looking for? 
  • Buyer outreach tactics currently used
    • Randomized outreach
    • No personalization
    • Commodity approach to M&A
  • Advice for how to reach 
    • Make it personal
    • Develop relationships
    • Communicate, don’t solicit
    • Sell your yourself, not the other MSP

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