MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn’t, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don’t work, and b) actually may work contrary to your organization’s best interests. 

Highlights:

• What are MSP buyers looking for? 
• Buyer outreach tactics currently used
  • Randomized outreach
  • No personalization
  • Commodity approach to M&A
• Advice for how to reach 
  • Make it personal
  • Develop relationships
  • Communicate, don’t solicit
  • Sell your yourself, not the other MSP