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Some interesting news from the public cloud front. First, Amazon Web Services just lowered their prices again...for the 42nd time! And, in an obvious response to Amazon's pricing adjustment, Microsoft will reduce their price for computing power on Azure by about 35%; prices for Azure based storage could be even bigger.
So, why should this matter to MSPs?
MSPs have long battled with pricing issues, especially when customers begin to play one MSP against another. MSPs who have resisted these pricing pressures have used a number of effective techniques for delivering valuable services without pricing them in a way where those services could be poached or run down by other MSPs or customers.
The obvious risk with these latest pricing changes by these public cloud providers is that MSPs (or worse, the customers) will begin to think that their own services should be decreasing in price. Speaking personally, I have been a vocal advocate against commodity pricing in managed services. MSPs need to reject these latest moves by these public cloud vendors and go in the opposite direction.