Introduction
In the ever-evolving world of IT services, a new player is making waves: the cyber VAR. These value-added resellers are not just reshaping the landscape but are also challenging traditional managed service providers (MSPs) to rethink their strategies. Join us as we explore this fascinating shift and what it means for the future of IT.
Understanding Cyber VARs
Charles Weaver introduces the concept of cyber VARs, explaining, “The cyber VARs are coming. Never heard of a cyber VAR before? Well, don’t worry. I kind of made it up.” These entities are emerging as critical players, offering products and services that complement and sometimes compete with traditional MSP offerings.
The Impact on Managed Services
Cyber VARs are not just resellers; they are catalysts for change. Weaver notes, “The cyber VAR has a very real function that I think quite frankly is going to be very helpful to our profession.” By introducing new technologies and services, they are pushing MSPs to innovate and adapt.
Opportunities and Challenges
While cyber VARs present opportunities for collaboration and growth, they also pose challenges. Weaver warns, “There is a real potential for conflict that I would like to not see happen.” Understanding the unique roles and boundaries of each entity is crucial for a harmonious relationship.
Conclusion
As the IT landscape continues to evolve, the role of cyber VARs will undoubtedly grow. For MSPs, embracing this change and finding ways to collaborate with cyber VARs could be key to future success. Stay tuned to our podcast for more insights and updates on this exciting development.
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