Introduction
In the dynamic world of managed services, mergers and acquisitions (M&A) have become increasingly prevalent. Whether you are a seasoned executive or a newcomer to the industry, understanding the intricacies of M&A can significantly impact your business’s future. In this blog post, we will explore key insights from a recent podcast discussion featuring Charles and Adam Borst, highlighting trends, strategies, and actionable advice for MSP owners considering a transaction.

Understanding M&A in Managed Services
Mergers and acquisitions in the managed services sector elicit a spectrum of reactions. For some, the process is familiar territory, while others may feel daunted by the prospect of entering the M&A arena for the first time. Charles emphasizes the importance of being well-prepared and informed, especially for those who have never completed a full transaction. He invites Adam Borst, Vice President of Vista Business Group and an M&A expert, to shed light on what an ideal MSP transaction should entail.
Current Market Conditions
The podcast reveals that the M&A landscape for MSPs has shifted dramatically, particularly since the onset of the pandemic. According to Adam, the number of buyers entering the market has surged, with average offers now ranging from 60 to 80 within a 30-day period, compared to 20 to 40 in previous years. This influx has led to higher valuations, with MSPs now selling for 5 to 6 times EBITDA, up from 4 to 5 times. This trend indicates a robust market for sellers, making it an opportune time for MSPs considering a sale.
The Role of Private Equity
A significant factor contributing to the increased activity in the M&A space is the growing interest from private equity (PE) firms. Adam notes that while traditional PE investments often required $2 million in EBITDA, many firms are now willing to consider businesses with as little as $1 million in revenue. This shift opens the door for more MSPs to engage with institutional investors, resulting in a competitive bidding environment that favors sellers.
Key Factors for Successful Transactions
For MSP owners looking to navigate the M&A process successfully, Adam outlines several critical factors to consider:
- Client Concentration: Ideally, no single client should represent more than 20% of total revenue. High client concentration can raise red flags during negotiations and lead to increased scrutiny from potential buyers.
- Contract Quality: Having well-defined contracts and a clear scope of work can enhance a business’s attractiveness to buyers, facilitating smoother transactions.
- Number of Buyers: Engaging multiple buyers can significantly influence the negotiation process. More offers give sellers leverage, allowing them to choose the best fit for their business.
- Integration Planning: Preparing a robust integration plan is crucial. Effective communication with both employees and clients during the transition can prevent disruptions and foster a positive environment post-acquisition.
Buyer and Seller Intentions
As the podcast highlights, understanding buyer and seller intentions is essential in the early stages of the M&A process. Adam suggests that sellers should approach the market with clarity on their goals and readiness. For some MSP owners, the allure of top-dollar offers from PE firms is compelling, while others may prioritize cultural fit and operational autonomy over financial gain.
Conclusion
In summary, the current M&A landscape in the managed services sector presents unprecedented opportunities for MSP owners. By understanding market dynamics, preparing their businesses effectively, and making informed decisions, sellers can navigate the complexities of M&A transactions successfully. Key takeaways include the importance of reducing client concentration, maintaining high-quality contracts, engaging multiple buyers, and having a solid integration plan. As the market continues to evolve, staying informed and strategically prepared will be vital for MSPs looking to thrive in this competitive environment.