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Most people think of the IT channel as just some vast thoroughfare of companies all moving in the same general direction, all doing pretty much the same thing. Nothing could be further from the truth.

If you want to sell to MSPs, you should listen to this podcast. You will learn about the various types of channel companies, what makes them each unique, and most importantly how the MSP channel business model stands apart from all other IT channel companies.

Highlights:

• Overview of the IT channel
• What makes MSPs different?
• Why you would want an MSP compared to a reseller
• MSP channel best practices