Is the MSP Business Model Obsolete?

Is the traditional Managed Service Provider (MSP) business model becoming obsolete? Charles and Dan Candee, CEO of Cork, delve into this critical topic, exploring how MSPs can adapt to remain relevant and effective.

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Introduction

The MSP model, once defined by proactive IT management, faces new challenges in a world where technology and business needs are evolving at breakneck speed. As Dan Candee points out, the focus must shift from purely IT services to a broader business resilience approach.

The Changing Landscape

Dan emphasizes the need for MSPs to engage in conversations beyond technology, involving financial outcomes and risk management. He argues that the evolution of IT services is not moving fast enough, urging MSPs to integrate financial discussions into their service offerings.

Business Over IT

The shift from IT-centric to business-centric services is crucial. MSPs must become trusted advisors, focusing on financial resilience and risk management. The Role of Cyber Insurance: Dan highlights the importance of cyber insurance as a tool for MSPs to offer comprehensive protection to their clients, ensuring financial resilience in the face of cyber threats. Adapting to Client Needs: MSPs must update their service portfolios to reflect modern business needs, engaging in C-suite level discussions to remain competitive.

Conclusion

The MSP business model is not obsolete, but it requires a transformation. By focusing on business resilience and financial outcomes, MSPs can continue to provide value in a rapidly changing world. As Charles and Dan conclude, staying current and engaging in meaningful business conversations are key to avoiding obsolescence.

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